Data Privacy Day 2020: Action day for data protection

28-01-2020

Author: DSwiss

Data is one of the most valuable assets of the 21st century. Personal data protection and digital security has become all the more important in recent years. On occasion of today's Data Privacy Day, we’d like to take a closer look at this topic.

Why is data protection and the action day so important?

In our increasingly digitized society, issues such as digital security and personal data* protection are becoming increasingly important. Anybody who uses the internet (mobile or fixed) can hardly prevent leaving their mark. Each time a user registers, for example in various online stores or on social media networks, data such as their address or telephone number, but often also other personal details, are queried and stored. When smartphone localization is enabled, we also reveal our range of movement; details about our private life are diffused via social media. We thoughtlessly provide information, leaving behind a digital footprint that is often larger than we realize. The data we provide is valuable not only for us. Companies like Facebook or Google seemingly offer their services free of charge – but in reality we pay with our data. There is also a risk that companies will use or resell our data.

How can I increase the digital security of my personal data?

Products such as SecureSafe have been developed to store confidential documents and thus protect personal data from unauthorized third parties. In the highly secure, multi-encrypted data safe – to which even the developers themselves are denied access – all important data can be securely stored, edited and sent. We use a zero-knowledge architecture without any back doors. What this means is that unlike the big tech companies, we have no access to your data. In addition, we are very efficient when collecting your data and require only the least possible information. Your data is guaranteed not to be resold. The integrated password manager assists not only with administration, but also the creation of highly secure passwords – to protect your most valuable data such as pictures, business documents or private documents.

What is the Data Privacy Day?

With the aim of drawing attention to the explosive nature of data security and personal data protection, the European Data Protection Day was launched as an action day on the subject of data protection. The idea was initially proposed by the Council of Europe in 2006 and eventuated for the first time in 2007. One year later, the United States and Canada joined the initiative and launched the Data Privacy Day. The aim of the day is to raise citizens' awareness of data protection. Incidentally, the chosen date was by no means a coincidence: the European Data Protection Convention was signed on January 28, 1981.

* Data is personal if it is clearly assigned to a specific natural person. Examples of personal data are the eye color, place of birth, sexual orientation, religious affiliation, but also vehicle registration numbers, account numbers and matriculation numbers.

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